If I asked you to make a list of things that you know to do in order to grow as a human being, to be a better person, more successful or to improve your business you could probably write your own book on the subject.
At the very least you could fill up two or three pages of wise & practical strategies, tips and pointers we could all benefit from. But if I then asked you to tell me the ways that you’re actually implementing those things into your daily life I would be willing to wager that your list would become much shorter.One of those skills you know you should improve is to remember and use the names of the people you come into contact with. Most people hide behind the worn out excuse, “I can remember faces but just can’t remember names.”
Now there are plenty of good courses and good books out there that teach systems for improving your memory. The thought that led me to this post is not so much “how” to remember, but rather what it means to remember names.
I believe it goes further into our innate desire to be important, to matter, to think that somebody actually notices that we’re taking up space on this planet. To remember someone’s name, if done for the right reason, says to that person that you’re actually interested in the person behind the name.
If you’re in business it says to your client, that you see more than just a dollar sign on their head when they walk into your store. Taking the time to memorize names is, in my opinion, just the beginning. It’s the first step to making an effort to get to know the people who share this space in time with you.
If you can remember that much you can also remember details about their family, the fact that their son just started his first year playing baseball or that their daughter just won a prestigious award at school.
Whether you own a retail store, restaurant, service air conditioners, own a dry cleaner, install phone systems or detail cars for a living, how much impact do you think it would have if you took time to get to know the people you come in contact with every day? How would that make someone feel as they walked away from your business?
What kind of feeling would they associate when they think of you or your store? Of all the things we know to do but fail to practice I challenge you to make some effort today to practice this simple but extremely important of all social graces and see what kind of difference it makes.
Jason Banther, CEODynamic Payment Innovations, Inc.A First Data Independent Sales Agency
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